Worcester Envelope Company

Worcester Envelope Company
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Worcester Envelope Company

 •  February 6

Are your prospects refusing to buy from you, even when you use your best marketing efforts in your direct mail campaign?If so, it’s a sure sign that it’s time to change something up about your campaign. Maybe your offers aren’t strong enough, your mailing list is too broad or the color scheme you chose just isn’t cutting it. There are a lot of...

The whole point of investing any money at all into direct mail marketing is so you’ll get some kind of return, whether it be selling more products, getting more people to sign up for services or just attracting new customers. There are many ways to judge the effectiveness of a direct mail campaign, but at the end of the day, it doesn’t matter how...

Worcester Envelope Company

 •  December 5, 2017

Want to make the most out of your direct mail marketing campaign?
For the success of your business, it’s imperative that you spend each and every penny wisely. In this day and age, there’s just too much competition out there to spend your marketing dollars willy-nilly. But, if you’ve been getting the word out about your business using direct mail...

Worcester Envelope Company

 •  December 5, 2017

FOR EVERY BUSINESS, BIG OR SMALL, BRAND AWARENESS IS ESSENTIAL.
In our last blog, we talked about how your direct mail envelopes can help to create brand awareness. This is one of the biggest reasons to customize your direct mail envelopes. If you don’t, you’re missing out on a huge opportunity to get your brand out there in front of as many people...

Worcester Envelope Company

 •  December 5, 2017

Believe it or not, color is a powerful psychological tool for direct mail marketing.
To get the kind of response that you want out of your direct mail marketing, you need the right ingredients. These include an aesthetically pleasing design, engaging copy and the right colors. Consumers place a whole lot of importance on visual appearance and color...

Worcester Envelope Company

 •  December 5, 2017

Color is an important aspect of any marketing campaign, and direct mail is no different.
If you’re not currently using color in your direct mail marketing campaign, there’s no doubt about it, you’re missing out. Color is hugely important for any marketing campaign, and direct mail is no exception. At Worcester Envelope Company, we use Flex8...

Worcester Envelope Company

 •  December 5, 2017

Color is an incredibly powerful marketing tool for your direct mail campaign, but it’s important to use it wisely.
In our latest blog, the professionals at Worcester Envelope Company went over a few reasons why you should make it a point to use color in your direct mail marketing campaign. The fact is that color is an incredibly powerful tool for...

Worcester Envelope Company

 •  December 5, 2017

How much of an impact do direct mail envelopes really have on your campaign?There are many aspects of a direct mail marketing campaign, including the mailing list, the mailers themselves and the envelopes. All three of these parts are essential for a successful campaign, but too often, people overlook the importance of direct mail envelopes. The...

Worcester Envelope Company

 •  November 30, 2017

This time of year is all about spending time with loved ones and being thankful for what we have. But the holidays can also be difficult for a number of folks. Those in the military are often halfway across the world when their children are opening presents on Christmas morning. Rather than spreading holiday cheer with family and friends, these...

Worcester Envelope Company

 •  November 30, 2017

In our last blog post, we looked at how you can obtain athlete and celebrity autographs through the mail. Keep in mind that there are some best practices to consider and mistakes to avoid. If you’re seriously interested in turning this into a hobby, you will need every advantage and piece of advice you can get. Keep reading to learn more.Send a...