Sir Speedy Printing & Marketing

Sir Speedy Printing & Marketing
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Around these parts, we love video and we can’t bang the drum hard enough about why it’s a game-changer for integrated marketers. When added to email,it can lift click-through by 55% and increase conversions by 24%. Video amps up your social and your brand at the same time. You’re 53 times more likely to show up first on Google if you have a video...

A recent whitepaper, summarized at Meetingsnet.com, looks at the ways in which event marketers have traditionally judged or measured events—financial, number of registrations, learner outcomes—and asks whether these metrics are sufficient. The authors suggest that instead, we ought to take a more human-centric approach to events, looking at how...

One thing that savvy marketers understand is that, even when you’re doing B2B marketing, you’re still marketing to a real human being. So there’s a very good chance you’re marketing to a person with a pet, since 68% of households in this country share their space with a pet. Why not abandon the tried-and-true-tchotchke formula and shake things up...

Did you invite a ghost to speak at your last conference? Probably not, but a ghost or two might have made an appearance on the event video you developed to capture your conference speakers and market your brand. It’s called the Floating Head syndrome, according to the lighting, audio, staging and video production experts at MiMedia Productions....

Typing a search term into Google returns thousands of search engine results pages or SERPs. Ranking highly in the SERPS is obviously good. But as integrated marketers know, high placement doesn’t necessarily guarantee high click-through rates. By optimizing the three main elements of your Google SERP listing (page title, URL, description), you can...

It’s not too late for integrated marketers who’ve been slow to adopt social media marketing and outreach. Once they get past common myths, such as “it’s just for kids” or “it will just open us up for complaints,” professionals realize how much value social can bring to their marketing. Have you ever been immune to the charms of something wildly...

Ensure Quality Signage, Reap Business Benefits Whether attracting the attention of passersby, or making an impression on visitors, customers and potential customers, business signage is critical to an integrated marketer’s efforts—both subtle and direct. Don’t let quality signage be an afterthought; put the time into carefully planning the ways in...

From our earliest days we are taught not to judge books by their covers. But when we are scanning the shelves at the market or big box store, we do exactly that – and nobody knows this better than integrated marketers. Product packaging—whether from a brick and mortar store or an online...

When integrated marketers and their teams are in over their heads with a challenging workload, bringing in freelance help makes sense. Rather than seeing them as an indulgent expense, a freelancer’s contributions often help save money and build the business. Whether it’s tight deadlines, doing repetitive work in a limited brand palette, or having a...

Who remembers the good old days of traditional marketing? Advertisers chose from print advertising, broadcast, direct mail, outdoor or point of purchase. And that was pretty much it. These days, successful marketing is all about synchronizing a slew of moving parts. But it doesn’t need to be overly complex if you practice these straightforward...