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 •  January 10

This post is part 4 of our 4-part Customer Lifecycle Optimization series. First, identify your most predictive customer lifecycle data B2C revenues are often tied directly to customer lifecycle outcomes. Targeting likely-to-convert leads, identifying good up-sell candidates amongst your existing customers, and proactively engaging churn-prone...

Faraday.io

 •  December 22, 2017

This post is part of our Customer Lifecycle Optimization series Expanding on your customer lifecycle map In our last article, Lifecycle mapping: uncovering rich, predictive data sources, we discussed the importance of mapping out your customer lifecycle to better understand where your most predictive customer data is hiding. Lifecycle mapping is...

Faraday.io

 •  December 14, 2017

We recently talked about the role of data and artificial intelligence (AI) in the customer lifecycle optimization process.
To sum it up, because revenue is linked directly to the customer lifecycle, applying predictive data and AI yields powerful, fact-based predictions that help optimize our targeting, outreach, and overall spend at every...

Faraday.io

 •  December 6, 2017

AI-powered customer lifecycle marketing is the future. Why are so many companies missing the wave? We all know we should be doing more with our data. If you’re a CEO, you’re hearing it from your board. If you’re a manager, you’re hearing it from your CEO. So why are so many companies having trouble operationalizing data-driven business...

Faraday.io

 •  December 5, 2017

This post is part of our data science series. The U.S. Census and American Community Survey (ACS) are the crown jewels of open data (bother your Representative today to make sure they stay that way), but working with data from the Census API isn’t always intuitive. Here’s an example response to an API call for ACS per capita income...

Faraday.io

 •  December 1, 2017

At Faraday, we use redux-saga in our client-side webapp because it offers a robust and testable set of tools for managing complex and asynchronous effects within Redux apps. I recently upgraded our version of redux-saga from an embarrassingly old version to the latest, in part to take advantage of a new (but largely undocumented) feature:...

Faraday.io

 •  November 11, 2017

pg_query is a really cool Ruby library that uses Postgres’s query parser to give you programmatic access to SQL queries. One thing you can do with it is read a CREATE TABLE statement to map column names to column types: sql = <<-SQL CREATE TABLE example ( my_text text, my_int int, my_float float ) SQL require 'pg_query' types =...