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SendGrid

 •  April 20

Implementing a sunset policy for your email program is a great way to boost overall engagement metrics and improve your reputation score. However, when it comes to actually executing this strategy, you may be left wondering where to start. This post will walk you through the mechanics involved with sunsetting recipients from a list using SendGrid...

SendGrid

 •  April 19

Each year, SendGrid uses data from more than 50 billion emails from over 100,000 different senders to more than 2 billion different recipient addresses to create our Global Email Benchmark Report. We’re happy to announce that the 2018 report is now available to you!This report is great for email program managers to use to create engagement...

SendGrid

 •  April 19

All email senders want to maximize their email delivery. Whether you’re currently facing email delivery challenges or feel like your delivery is fine, you can improve your reputation with recipient mailbox providers (and in turn, your delivery), through proper sender authentication setup.Sender authentication is a best practice among email senders...

SendGrid

 •  March 30

You’ve heard that a customer didn’t receive the password reset email they needed—now what do you do? All email senders need to troubleshoot email delivery challenges at one time or another. SendGrid’s new enhanced email activity feed and additional history gives you peace of mind by expediting the email delivery troubleshooting process.*The email...

SendGrid

 •  March 29

The human touch is both a blessing and a curse for an email marketer. On the one hand, creating and sending email marketing campaigns (aka email blasts) can be effective at reaching and engaging with large audiences. But on the other, as with all humans, we are prone to making mistakes.Although email mistakes are never 100% avoidable, we’re here to...

SendGrid

 •  March 29

Are you using transactional email templates in your email program? If not, this is a great time to consider doing so. Besides being awesome, transactional email templates are another example of why it’s great to use the same ESP for your marketing and transactional email so that you can cut down the number of tools and resources you need for your...

SendGrid

 •  March 23

SendGrid is excited to announce that we are expanding our partnership with Magento, by joining Magento’s Xcelerate Program as a Technology Partner! Magento has continued to drive innovation for businesses as a leading ecommerce platform by providing customers tools to enhance the customer experience online.The relationship of email and ecommerce is...

SendGrid

 •  March 14

We’re happy to announce that we’ve released a new interactive best practice guide to help you hone your A/B testing strategies and perfect your email copy calls to action (CTAs). Your Guide to A/B Testing and Optimizing Your Call To Action is a deep dive on both crucial topics that can elevate your email program, leverage data, and persuade your...

SendGrid

 •  March 6

I love working out of coffee shops. The smell is delicious, the atmosphere is right, and the white noise helps me dive right right into work. Sadly, an unsolicited marketing email recently interrupted my perfectly-curated productivity.The situationI was working out of a hip coffee shop earlier this week. I ordered a flat white and a chocolate chip...

SendGrid

 •  March 6

Many agencies are aware that sending and receiving email from a WordPress websitecan be challenging at times. There have even been scenarios where the PHP mail function in WordPress just stops working!I don’t want to conjure up any bad memories, but what happens within an agency team when one single email doesn’t hit its destination?OK, it might...