DWS Associates

DWS Associates
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DWS Associates

 •  January 15

When we get called in to help a college that has been struggling to achieve their adult enrollment goals, we like to start off with a series of questions that helps us understand what’s been done, what hasn’t been done, what’s worked and what hasn’t worked. Today, let’s focus on the typical questions we ask about the target audience because these...

DWS Associates

 •  January 15

If the answer is “no,” then don’t bother to read further. I’m clearly not going to convince you of otherwise, so don’t waste your time. A lot of lip service is paid to competitive intelligence (CI), but my experience is that when it comes right down to it, many organizations “talk the talk,” but don’t “walk the walk.” Most organizations set aside...

DWS Associates

 •  January 8

How's your marketing doing? There are a lot of ways to answer that question, with the quickest and simplest being, are you meeting or exceeding your sales and profit goals for the period. Of course, there are lots of factors that go into actually doing that and the Marketing Performance Evaluator takes a best practices approach to evaluating and...

DWS Associates

 •  January 6

Back in 2016, I wrote ‘Student Retention Tips for 2016’ that still garners a great deal of interest and discussion – so for 2018 I wanted to focus on lead generation and recruitment efforts. Let me know what you think… The foundation for these “predictions” is that most colleges and universities are trying to get more done with fewer resources...

DWS Associates

 •  January 3

Welcome to the returns game…one of the major costs of selling direct to the end user/consumer. All eCommerce and retail wanting to sell direct, need to keep this in mind, that the cost of dealing with returns is much higher and worse than anything that most retailers experience during the course of a business year, even when you factor in...

DWS Associates

 •  December 28, 2017

As the results to our latest survey started to come in, I was reminded of a quote attributed to Ben Franklin. “By failing to prepare, you are preparing to fail.” Of the more than 3,000 presidents, provosts and senior leaders asked to answer a series of questions concerning their institution’s focus on the adult/post-traditional student audience,...

DWS Associates

 •  December 10, 2017

You serve a specific geographic market, and specific segments residing within that market. But markets can see their population change over time with people moving in and out due to many factors. Even those that remain will have different wants and needs as they age. When your population changes, your ability to rely on the same programs and...