Strategic America

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Strategic America

 •  January 15

By: Leah Findley and Heather Weaverling Facebook’s announcement yesterday regarding updates to the newsfeed has flooded the advertising industry’s discussions this morning. Founder Mark Zuckerberg announced, via a personal post, that Facebook would be making a more concerted effort to increase content that connects people and show less “public”...

Strategic America

 •  December 19, 2017

It is an incredibly exciting time to be joining Strategic America. There is a buzz in the air over recent growth (with both existing and new clients) and a collective commitment to a bright future ahead. The force behind this growth is very simple for me to observe, even after only being here a little more than a month. Strategic America is an...

Strategic America

 •  December 14, 2017

Every once in a while, Google likes to shake things up for us. They make minor to major updates every day, and one of the big ones occurred between October 11th and October 12th this year. On October 12th, the prevalence of video carousels nearly doubled across the globe. This means that whether you’re in the US or Germany, you’re going to see a...

Strategic America

 •  November 30, 2017

Alternately titled: All the things you can do with spaghetti and a marshmallow By Dawn Buzynski and Jill LaBarre Can we ask you a question? What motivates you? More specifically, what is it about your professional occupation that drives you to give your best every day? If something did not immediately jump to mind or if you cannot really...

Strategic America

 •  November 17, 2017

In December of 2016, PR News posted “5 Key PR Trends to Watch in 2017,” predicting the changes and progress the public relations industry would experience in the next year. 2016 saw an elevated PR profile in national news, thanks to the magnitude of our presidential election and a variety of corporate mishaps. 2016’s lesson to us was this—the...