Valassis

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Valassis

 •  April 19

2K18 Coupon Intelligence Report Findings Help Define Today’s Modern Shopper LIVONIA, Mich., April 19, 2018: Valassis, a leader in activating consumers through intelligent media delivery, will share information at the Industry Coupon Conference about how consumers shop and interact with technology. Grocery options continue to expand, creating...

Valassis

 •  April 16

TV spots and print coupons are commonplace in the restaurant industry, and consumers are accustomed to—and even prefer—those types of promotions. In a January 2018 survey by Valassis, the top two channels where US internet users looked for dining offers or new items were mail (42%) and TV (27%). Millennials were the only generation that regularly...

Valassis

 •  April 12

Although the majority of consumers “usually visit the same restaurant,” diners are still willing to switch destinations based on promotions and coupons, according to research by Valassis. Thirty percent of consumers are switching their fast food and casual dining choices because of savings, with 25 percent doing so for fast casual and pizza places;...

Valassis

 •  April 10

Tempt the Dynamic Restaurant Customer With Timely, Relevant Deals LIVONIA, Mich., April 10, 2018: Valassis, a leader in activating consumers through intelligent media delivery, today released new data around key motivators for enticing restaurant visits. The “Tempting the Dynamic Restaurant Customer” research found that although the majority of...

Valassis

 •  April 5

Although the process of clipping coupons from the Sunday paper may be long in the past, that doesn't mean coupons aren't still popular among consumers. In fact, new technologies can make deal-seeking easier than ever. Media delivery company Valassis recently released its annual 2K18 Coupon Intelligence Report, which explores what drives online and...

Valassis

 •  April 5

LIVONIA, Mich.—Retailers seeking to leverage augmented reality (AR) in their marketing campaigns should strike a balance between this popular innovation and familiar tactics with which consumers are comfortable. “The rapid, mainstream growth of augmented reality presents a prime opportunity for brands to differentiate themselves from the...

Valassis

 •  April 2

About half (48%) of adults in the US agree that they prefer to get coupons in the mail, a figure that has risen in each of the past 2 years, according to Valassis’s latest annual survey [download page] of coupon usage. There’s also been upward movement in the share of respondents who prefer to get coupons from a coupon book found in a newspaper,...

Valassis

 •  April 2

Couponing corporate partners Valassis and RetailMeNot are putting their capabilities together in what the companies believe will be a promotional service that will greatly enhance the ability of CPG brands to reach the right customers with the right offers in the right formats. In creating an integrated new service called RetailMeNot Everyday, the...

Valassis

 •  March 29

With DMN headed to Adobe Summit this week, IBM gave us a preview of what they're calling a "marketing transformation solution," the IBM Marketing Catalyst from IBM iX, a division of the tech giant focused on intelligent business design and customer experience.The Marketing Catalyst as launched, it should be said, is a solution specifically for the...

Valassis

 •  March 28

From Real-time Marketing to Physical and Digital Integration, AR is Changing the Game LIVONIA, Mich., March 28, 2018: Valassis, a leader in activating consumers through intelligent media delivery, today shares key considerations for marketers and retailers as they look to leverage augmented reality (AR) technology in their campaigns. RetailMeNot...