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 •  January 16

FOR IMMEDIATE RELEASE Contact: Tracy Kurschner Kurschner Communications tracy.kurschner@gmail.com 612.309.3957 Minneapolis, Jan. 17, 2018 – According to a new survey of nearly 100 Twin Cities professionals, the upcoming Super Bowl’s stint in Minnesota will give their businesses attention, but it will be short lived. The survey was conducted by...

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 •  December 26, 2017

Chris Behrens, President and CEO Thanks for a remarkable year At the end of each year that I’ve been at YA, I find myself thinking, “It can’t get any better than this.” But we seem to keep topping ourselves, and 2017 was no exception. We’ve made great strides as a team, and our success is reflected in some impressive metrics for the year that was....

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 •  December 18, 2017

Kevin Palmstein, Mobile/Web Application Product Management Leader Data breaches. Hacks. Business disruptions. Criminal activity has definitely taken a big shift to move from dark alleys to computer servers. These crafty criminals will do their best to take advantage of your rebate or promotion, too. And they’re so good at what they do, you may not...

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 •  December 11, 2017

Kevin Palmstein, Mobile/Web Application Product Management Leader We’re in the business of creating smart, responsive promotions that help you reach your marketing objectives. And as successful as we are at doing that, we understand that promotions are only the beginning. Those first-step communications are a perfect entry point for deeper...

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 •  December 4, 2017

Kevin Palmstein, Mobile/Web Application Product Management Leader When designing promotional marketing campaigns, there are some areas in which too much of a good thing is just about right. You can never be too fast, too creative or too accurate. In the area of choice, however, you need to aim for just the right balance. While it’s possible to...

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 •  November 30, 2017

Shawn Anne Buttschau, Senior Account Director, CPG Are consumers more demanding than ever? Many of the clients and marketers I work with seem to think so. They tell me that they’re finding their consumers seeking out greater choice, continual opportunities for personalization and a loud, clear voice in the conversation. If a brand can’t offer them...

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 •  November 21, 2017

Our team at YA has worked very hard in the past year, and we’re looking forward to a few days off for rest and reflection during the Thanksgiving holiday. We’re all especially grateful for the resounding successes we’ve achieved in the year that’s now drawing to a close. When you take the time to be grateful, you can better appreciate all the...

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 •  November 17, 2017

Kevin Palmstein, Mobile/Web Application Product Management Leader Business moves at a breakneck pace, and, for many of us, “instant” has started to seem just a little bit too slow. The mobile/web product development team here at YA understands that consumers have developed an appetite for immediate gratification that’s only going to increase—at...

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 •  November 6, 2017

Todd Carter, Chief Digital Officer At YA, we are always keeping a close watch for emerging technologies that will impact the way brands engage with their consumers. Three of those technologies are in various states of evolution, but I expect their impact will be significant. Snapchat With approximately 70% of users under the age of 34 and more than...