Darwill

Darwill
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Darwill

 •  March 23

Data-driven marketing is the analysis of data collected through consumer interactions and engagements, and using those insights to form predictive models about future behaviors. In other words, using customer data to determine what actions your customers are likely to take and developing marketing to fit those models. You may be thinking that...

Darwill

 •  March 12

The first quarter of the year is almost over, and that means its time to review your digital marketing strategy. A digital strategy is an essential component of an organization's marketing success, but according to Smart Insights, only 46% of them have a clear digital marketing strategy. If you're uncertain of how to proceed, here are a few...

Darwill

 •  February 1

We’ve all heard the phrase “content is king.” However, according to the Content Marketing Institute, 65% of marketers are unsure what makes content effective. Here’s a quick list of tips to elevate your content from mediocre to outstanding. An Attention-Grabbing Headline Eighty percent of people read the headlines, while only 20% will read the rest...

Darwill

 •  January 18

We’ve all been there: frustrated with a lack of quality service (or any service) from a company. According to Accenture, over 68% of people have taken their business elsewhere as a result of poor customer service. As a business owner, losing customers impacts your bottom line. So what can you do to ensure you keep your customers loyal? Boost your...

Darwill

 •  January 3

A New Year means new marketing trends. Each year we look forward to discovering new ways to drive our marketing initiatives. This time, we’ve outlined a few of the most notable marketing trends, ones that will help your business stand out from competition in 2018. Content Must-Haves Businesses should expect online searches to contain complete...

Darwill

 •  December 4, 2017

A call to action is an essential component of any successful marketing initiative. An effective CTA is concise yet compelling. An example of this is “get 10% off your next direct mail order. Offer ends Sunday! Act now!” This CTA is attention-grabbing and concise. There are many reasons to use CTAs, but here are the most important ones: CTAs Provide...

Darwill

 •  November 15, 2017

“When you fail to plan, you plan to fail.” Winston Churchill 2018 is less than two months away, and the time has come to start planning for the new year. Do you know where to start? Read on for a few tips to develop an ironclad budget that will set your business up for success. Define Your Business Goals The first thing to do is define your...