BlueSky ETO

BlueSky ETO
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BlueSky ETO

 •  April 17

Brand compliance. It helps generate nearly 25% more sales. Yet over 60% of organizations report that their materials don’t conform to brand guidelines much of the time. Those are startling numbers considering the results. You need to get consistent with your brand to make more money. It seems like a simple notion, yet most companies are getting it...

BlueSky ETO

 •  April 10

Consistency is important to any successful marketing strategy. Research shows that presenting a brand consistently results in a 20% increase in revenue. But maintaining consistency with your brand across all your marketing channels can be difficult. The same goes for providing access to marketing materials, digital assets, and automated marketing...

BlueSky ETO

 •  February 8

Jeff Bezos once said, “A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” How good is your company at delivering solutions to difficult challenges? How many people know about it? In many ways, branding is about bridging the gap between your value and your reputation. If you’re ready to...

BlueSky ETO

 •  December 5, 2017

Only 61% of marketers believe their marketing strategy is effective. Are you one of them? Many marketers struggle to measure and prove the ROI of their marketing efforts. These challenges make it even more difficult to evolve past ineffective strategies and maximize ROI. If you’re tired of trading marketing resources for vague results, it’s time to...

BlueSky ETO

 •  November 6, 2017

In China, $1.65 trillion in transactions were made using a QR code reader last year. That’s about a third of all mobile payments made in the country. QR codes are so popular in China, that newlyweds and even panhandlers use them to collect donations. It’s hard to ignore the popularity of these codes in Chinese culture, as they appear on everything...

BlueSky ETO

 •  October 19, 2017

High-quality products and services are a critical component of any successful business. But quality is not the only thing that drives sales. Your approach to sales can make a substantial difference in how customers perceive you, and whether or not they want to keep coming back for more. Customer engagement is your bread and butter for creating...

BlueSky ETO

 •  October 16, 2017

How do you sell a state of mind? Every day, luxury marketing experts ask themselves this question. While they may be stocking sportscars or skincare, what they’re really selling is a lifestyle—and plenty of us are buying in. Affluent consumers comprise 20% of U.S. shoppers, but account for 40% of consumer spending. Just like the products they...

BlueSky ETO

 •  September 22, 2017

Is converting leads your top priority? If you said yes, you’re not alone. 57% of businesses identify converting qualified leads into customers and clients as a top priority. So what’s holding you back? If you’re like many marketers and sales experts, you may be neglecting your leads without even knowing it. These individuals have already expressed...

BlueSky ETO

 •  August 22, 2017

Jeff Bezos once said, “Your brand is what other people say about you when you’re not in the room.” What does your brand conversation sound like? If you’re saying one thing and consumers are hearing something else, it’s time to improve your franchise brand consistency. What Does Brand Consistency Mean? Before you can improve your branding strategy...

BlueSky ETO

 •  August 14, 2017

What do you like to do on your days off? Do you test out your latest driver at your favorite golf course? Do you pack up the RV and head out to your family cabin? Or do you dust off your Marvel comic collection and visit your local sci fi convention with the hopes of scoring some autographs? We all think of different things when we think of having...