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Alliant

 •  April 3

MarTech and eCommerce veteran poised to expand Alliant’s digital marketing programs “Success in data-driven marketing starts with a solid foundation. That’s what drew me to Alliant. Our audiences are sourced from real consumer purchase transactions. It doesn’t get better than that.” Matt Frattaroli is the newest member of the Alliant team. Joining...

Alliant

 •  December 7, 2017

Alliant is proud to announce that Chris Morse will be honored as the Hudson Valley Direct Marketing Association’s Young Professional of 2017. The award will be presented this Friday, December 8th, at the organization’s annual holiday luncheon in Greenwich, CT. Chris is versatile professional with a passion for digital marketing. As manager of...

Alliant

 •  November 3, 2017

Choosing which type of model to use for your marketing campaign is a lot like choosing which superhero is better equipped to save the day. Captain America or Spiderman. It depends. In scenarios requiring feats of strength, either would get the job done. But if the dilemma demanded speed, agility, spider-like senses, and flight-like abilities — you...

Alliant

 •  April 18, 2017

Spring is in the air and with the arrival of warmer weather retailers traditionally look forward to a boost in traffic to their brick-and-mortar stores. However, with accelerating changes in buying behaviors, this once-reliable sales bump may not materialize for many brands in 2017. According to the Pew Research Center, nearly 80% of Americans are...