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LOCR GmbH

 •  March 14

Marketers today are very focused on how they communicate their messages. Channels like social media, content marketing, and multi-channel communications are just some of the ways messages get shared today. But with all the focus on how we communicate, many marketers have lost sight of what makes these communications successful: a good story. A good...

LOCR GmbH

 •  March 14

A new report on personalization was recently published in the US on WhatTheyThink. The report gave some surprising insights into the reasons why marketers are – or are not – using personalization. Marketers report that personalized marketing can improve response rates, offer better customer satisfaction, and grow new and existing lines of...

LOCR GmbH

 •  March 14

Target Marketing Magazine published a great article titled “6 Thorny Data Problems That Vex B-to-B Marketers, and How to Solve Them.” The article speaks to the challenges we marketers face when trying to pull information from our data sources to create successful marketing campaigns. As the author, Ruth Stevens, notes: “…Marketers are plagued by...

LOCR GmbH

 •  March 14

Marketers know that to get their message heard, their campaigns need to include a personalized message. To many marketers, that means simply including the customer’s address and first name in an otherwise generic campaign. But for personalization to be effective, it needs to go beyond the address or the first name. Your marketing needs to include...

LOCR GmbH

 •  March 14

It’s common sense that marketing is often judged by its ability to bring in new customers. But, as companies put more emphasis on customer satisfaction, marketers are increasingly tasked with developing programs to support customer retention rather than acquisition. There are many good business reasons to keep your customers happy. Of course, happy...

LOCR GmbH

 •  March 14

In our last blog post we dealt with Dietmar Dahmen’s presentation at the CO-REACH exhibition in Nuremberg. Today’s blog post will be about another speaker at the dialogue marketing exhibition. Wibke Ladwig is a “Social Web Ranger”. The topic she presented in the exhibition’s crossmedia area was as creative as her job title. The presentation,...

LOCR GmbH

 •  March 14

Our last blog post talked about locr’s work with a new provider of geodata and what this change means for you as our customer. Today we want to take a closer look at OpenStreetMap itself. What makes OpenStreetMap such a great provider of Geodata? It’s the power of 1.6 million people in locations all across the world that makes up the Open Street...

LOCR GmbH

 •  March 14

Marketers continue to adopt new tools and technology as they search for ways to get a better return on their marketing investment (ROMI). Geomarketing has become the latest trend in helping marketers achieve both goals of efficiency and results. What is Geomarketing? Geomarketing is used to improve the quality of the data used in a campaign,...

LOCR GmbH

 •  March 14

Offering marketing services makes sense – it can complement the services the printer is already providing and also generate new printing requests. But becoming a marketing service provider involves more than just changing the name of your company. To make this transition successful, printers need to shift their business models, adopt the right...

LOCR GmbH

 •  March 14

Maps are omnipresent in this day and age. Every evening we can watch the weather forecast after the news, get directions to the restaurant or struggle with old fashioned city maps on our vacation. In marketing, too, maps are used for various kinds of purposes. But first, let’s go waaaay back in time. The first maps were scratched on clay tablets or...