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MeritDirect

 •  April 12

The content of the conference focuses on MeritDirect’s data-driven marketing solutions featuring technology enabled platforms. A packed audience filled the room for keynote speaker, Meagen Eisenberg, Chief Marketing Officer of MongoDB as she covered her early CMO role at this “tech unicorn” and how she identified and prioritized her tasks to create...

MeritDirect

 •  March 21

For years, marketing has had an inferiority complex in dealing with its sales brethren. So, when Account Based Marketing (ABM) became the next big thing in targeted marketing, the marketing teams of the world found their voice and finally told sales: “Hey, we will tell you ‘who’ and ‘how’ to sell to.” While admittedly, it is kind of nice to be the...

MeritDirect

 •  March 13

If you were born in the 1980s (like me) you came of age at a time of disruption for the music industry. In the 1990s record companies were slow to adapt to new options for streaming music online. My earliest memories of this were with the music-sharing sites Napster and Kazaa. These pioneers may have had their legal issues, but the industry was...

MeritDirect

 •  March 6

Let’s face it — today, you need an intimate understanding of what makes your customer tick. The better you understand them, the more efficient and relevant your retention program becomes. It is more expensive and time-consuming to acquire new customers, so the way in which you communicate and maximize value from your existing customer base should...

MeritDirect

 •  February 20

(MDX-18). This signature event will be held April 11-12, 2018 at the Four Seasons in Austin, TX. The content of the conference focuses on MeritDirect’s core competencies: data, digital and analytics and features keynote speakers, Meagen Eisenberg, CMO of MongoDB, and Tim Hayden, President and Co-Managing Partner at Brain+Trust Partners. Rounding...

MeritDirect

 •  February 13

Things change rapidly in the world of internet marketing, and the search behavior of our customers and prospects are no different. They are always evolving. Over the past year or two we have seen their expectations become clearer through subtle change search queries. Delivering on those expectations is the key to winning their business. Not all...

MeritDirect

 •  January 29

Click here to read the blog post on Forbes site or view below. Four Tactics For Identifying Accounts On Your ABM Journey Although our friend big data is no longer the flavor of the month, data continues to play a huge role in account-based marketing (ABM). From identifying target accounts to activating ABM with contact and display data, it plays...

MeritDirect

 •  January 25

(RYE BROOK, NY –Effective January 25, 2018) – Solution Publishing, an innovative B-to-B publishing and lead generation company, has expanded its data management portfolio with MeritDirect to include Construction Tech Solution Journal. Now available for the first time, Construction Tech Solution Journal leverages patent pending SmartStreamTM...

MeritDirect

 •  January 22

I have a confession to make: I can be a bit OCD at times. Nothing that has ever been clinically diagnosed… so I suppose closer to, “Whoa, that guy is weird,” than something that would require a visit to a physician. The first time these tendencies occurred to me was in my early twenties. I was living in Indianapolis working my first job out of...

MeritDirect

 •  January 16

Angelo joins MeritDirect as Senior Director of Digital Solutions, bringing his business development skills in the enterprise area to the ethos of digital innovation and technology enabled tools at MeritDirect. Angelo added, “I am excited to leverage Merit’s B2B Account Based Marketing, Customer Acquisition and Cross-Device audience targeting...