LIFT Agency

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LIFT Agency

 •  March 13

"User experience" was once a term that primarily applied to product design teams on the verge of creating the next hot app. But today, UX is beginning to influence all aspects of business development, marketing included.The complex digital marketing conversion funnel — with its email campaigns, social media ads and landing pages — means your brand...

LIFT Agency

 •  February 9

Forrester deems 2018 as a “year of reckoning” for the marketing world, and I can’t help but agree. After reading that ad spending will be flat in 2018, I rejoiced. Although the new year is upon us, there are still lessons to learn from the past year. For one, many brands fell short by applying traditional, emotion-driven approaches to digital...

LIFT Agency

 •  February 9

It's easy to see why mobile marketing is so popular in the age of smartphones. The immediacy and relevancy of timely, geo-located notifications, sent to a device that most people have with them at all times, is a goldmine for advertisers. Now customers can be reached wherever they are, during times when they are most receptive to branded...

LIFT Agency

 •  January 26

Designers have always been integral parts of the marketing department. Today, they are more vital than ever. As visual content marketing continues to emerge as a pivotal factor for driving engagement, companies are continually seeking out new ways to capture eyeballs with striking imagery and video. According to the 2018 B2B Content Marketing...

LIFT Agency

 •  November 3, 2017

Cohesive customer journeys rely on brand and growth marketers working together Many modern-day marketing departments are now split into two distinct groups: brand marketers who are tasked with building consumer awareness and growth or channel marketers who are tasked with transforming that awareness into action. Although both parties play for the...

LIFT Agency

 •  November 1, 2017

Between 2009 and 2011, a batch of brilliant entrepreneurs birthed companies like Birchbox, Rent the Runway, and Dollar Shave Club. Collectively, they pioneered a direct-to-consumer (DTC) business model that revolutionized e-commerce. Prioritizing customer longevity and lifetime value over any other metric, they relied on social media and digital...

LIFT Agency

 •  August 22, 2017

Traditional product marketing hinges upon one main objective: the sale. The end game is to convince consumers to purchase particular products when they walk into retail stores. Naturally, thanks to the rapid rise of e-commerce and online subscription services, this marketing approach is no longer the norm, nor is it recommended. Many digital brands...