Lending Science DM, Inc.

Lending Science DM, Inc.
Share

Lending Science DM, Inc.

 •  December 27, 2017

As a lender, you should be aiming to share mutual interests with current and future audiences, so it is important for you to create valuable experiences around those mutual interests. Lenders must always keep in mind to emotionally motivate and connect with their audiences, specially when marketing across channels. It is key to have the right...

Lending Science DM, Inc.

 •  December 21, 2017

In lending, there are a number of reasons to validate the ability of a forecasting model to differentiate between creditworthy (Good) and non-creditworthy (Bad) customers. Important reasons for validating credit scoring models include: The most common statistical measures used for validation of scoring models are the Kolmogorov-Smirnov (K-S)...

Lending Science DM, Inc.

 •  November 30, 2017

The battle between Direct Mail vs. Email is on! So who will it be? The tech savvy email marketing campaign or the 100 year old direct mail piece? Which platform is ideal for Lenders? Each contestant has valuable qualities and plays in the marketing world, so let’s take a look at some of the tricks up our players sleeves. The Direct Mail Advertising...